July 2009

From the Publisher
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The Smartest Things You Can Do To Grow Your Business
By Julie Escobar
“The smart ones ask when they don’t know. And sometimes, when they do.” Consider these wise words from Malcolm Forbes, a man who clearly knows a thing or two about surviving financial storms. Isn’t asking what we’re supposed to do when we don’t know? So I asked: “What’s the SMARTEST thing agents can do to build their business in today’s market?” Fortunately, some of the top minds in the industry answered.
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HomesAndLand.com Website Statistics
HomesAndLand.com recently upgraded the website statistics to offer advertisers more detailed information in a user-friendly format. Information on listing views not only shows you in real-time the exposure Homes & Land provides you and your inventory, but it also gives you concrete information to take back to your home sellers. Watch this short video for information on accessing and using your listing statistics.
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"Stop Calling Our Company!" Is That the Message We're Sending?
by David Knox, David Knox Productions, Inc.
Phone numbers are on cards, signs, postcards flyers, websites and everything else to get the prospects to call. But what happens when we answer? It's time to develop proper telephone skills as a competitive advantage to gain business and provide superior customer service. David Knox offers real-world advice on using good phone skills to secure prospects as clients.
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New Features for Digital Editions of Homes & Land
Digital editions of the Homes & Land magazine, affectionately referred to as "Flippy," are available at HomesAndLand.com. New features include larger photos and listing details, search properties by price range or number of bedrooms, automatic EZTours, and the ability to zoom and print listing information. You can use "Flippy" as a prospecting tool, as a way to keep in touch with past clients, and you can email it to your home sellers to show them how you are marketing their home. They'll flip.
View the latest edition online | Ask me how "Flippy" can work for you

Real Estate Outlook: Mortgage Rates and Inflation
by Kenneth R. Harney, Realty Times
Most of the key economic indicators for real estate continue to be at least moderately positive -- home sales are up, prices are stabilizing or up, unsold inventories are down, and even new unemployment filings are down slightly. But there's a storm cloud looming on the near horizon that everybody needs to keep an eye on: Mortgage rates have been moving up -- fast.
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Marketing Minute Edited by Adrian Amos